Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hippo Analytics Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Overall is ok app but I keep getting notifications about maintenance tasks. I have disabled some of them one by one that I don’t wanna be notified but I still get notifications for the other ones. I wish there was a setting to never ever notify me about maintenance tasks. I’m just going to delete the app since the notifications are annoying. I just need to see my home insurance once a year which for that I can just use website.
Always professional which allows me to sleep nights. This is what the future looks like.
I rarely take the time to leave a review but this experience warranted one. I recently purchased a home and researched some new home insurance options. I used Statefarm before and while they were great, it felt a little outdated from a technology standpoint. I came across Hippo and was impressed with the speed and ease of use. I filled out the east online application including the question of “has your policy been cancelled by another insurer?” My answer was “no” because I just purchased the home. So we started the policy at a very reasonable price and they had an inspector come out a couple weeks later to walk around the outside of the home. 3-4 weeks after that I received a notice from Hippo saying that they’re canceling my policy effective 2 weeks from now with a very vague explanation. I called Hippo to ask what was going on. Explained the situation and then they transferred me to another department where I had to explain my situation again. The person told me that the reason for the cancellation was that the inspector found a few shingles missing on the detached “in-law suite” and that’s the reason for the cancellation. I explained that it’s a detached garage / shed and not an in-law suite and that there are no shingles missing. The person told me that there’s nothing they can do to reverse the decision and I’d need to seek a different insurer. I then said, “so you agreed to coverage based on my application and now I need to go to another insurer and answer “yes” to the question of whether or not my policy has been cancelled by another insurer?” The person said yes and that was that. I reached out to a local insurance company and explained the situation and they were very helpful. While more expensive, they turned around a policy the next day and also told me they’d never cancel my policy without having a conversation with me first. I thought I’d given a new company a try but this experience made me realize the value of a local company who take customer service seriously. I’d give Hippo one star but the online experience warrants a second star. Lastly, while they showcase all their positive reviews in their website, there’s no ability to leave a review once your policy is cancelled. Luckily the App Store allows it.
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