Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Usman Ali · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the game, but hate the ads I really love your game, but this is perfect for autistic people and I really love it so buy this game
Omg this was the last thing that you need for stress sooooooo many adds and hardly any options to choose from and it was a little overwhelming and a little bit ok DON’ T GET APP
Not good at all so many adds and sounds get annoying + boring
Play with sensory toys and learn through autism activities. A collection of simulating casual games to calm and relax in daily life routines. Tired of...