Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lulu Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This application has too many glitches The user experience has far from fun and ease of use. You cannot upload bills properly. the option of taking a picture is not working. You cannot upload the long bills as well Bills tend to get rejected for no reason. There is no feedback In the field of bill it accepts only numbers while the shops in the mall have alphabets as well. To check the profile every single time you have to input the pin that was sent the first time. Not sure what security this adds as the application is in a respective person’s phone. In nutshell the application is not user friendly. It seems like enough testing from users was not done in this case. Example of club apparel app where you can easily just scan the barcode that is given and rest everything adds up.
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