Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CTIE - Centre des technologies de l'information de l'Etat · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app won’t work when attempting NFC scan of lux eID. Says 10% then 20% then technical error. MRZ on lux id is also not properly scanning. Your OCR is failing. Need this for vital services and it doesn’t function.
This app is unfortunately necessary for government services and full of errors but the problems do not end there. The developers and workers and unreachable if their faulty app deems your ID card “expired” even when it has another 10 years valid. Nobody on the team responds to emails, or if they do it’s been 2 weeks no response to me anyways.
GouvID enables you to: - add your ID card information to an electronic wallet; - authenticate yourself with an online public service; - sign documents...