Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Go-Ahead Group plc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Do not use this app if you are traveling from LHR. It listed the only available route from LHR to Oxford as departing from a bus stop outside of the airport. After spending a long time finding the bus stop (which is basically in an industrial park) we figured we would wait and see if the bus came. While the bus did come, it sped right past us, even though we were waiting at the stop this app told us it would stop at. We sprinted after the bus and waived it down but it would not stop. This app will lead you astray, stranded, and with blisters from walking around so long just looking for information. If you are coming from LHR- Go to the central bus station at the airport and get on a bus there instead. Don’t follow this app unless you want to waste 2 hours and £150 on an Uber.
This use of this app lead to a disastrous experience trying to get from Heathrow to Oxford. The only option it showed for pick up was several miles from the airport, near a business parking lot. We took an airport shuttle there, only to learn the bus stop was a decent walk away, through a weird industrial park. After finally finding our bus stop, the bus drove right by and didn’t stop! We tried to flag it down with no luck. At that point we were stranded several miles away from the airport and out the 5 pounds I paid for a day pass. Overall, using this app wasted 2 hours and resulted in a $140 Uber. Just go to the bus station at the airport and ignore the app completely.
Will definitely use this again next time I visit Oxford.
Our new app has everything you need to get around Oxford with Oxford Bus. It’s packed full of everything you’ll need to get mobile on the bus. Mobile...