Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ben Harrison · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was freaked about measuring the pupillary distance and Jonas Paul sent me an email saying the app will give you the distance. I’m bummed the reviews of this app are so bad- this was very useful! It would be nice if you could flip the camera, but hey, I’ll take it.
The measurement tool is absolutely impossible to use on my seven year old. At the very least you should be able to switch the camera from selfie/rear facing to front facing. I would have liked to purchase your glasses, but cannot because of this app.
This is such an easy and convenient way to see what the glasses would look like on me. And the styles are AMAZING. Awesome app!
Curious to see how those glasses fit your face? Virtually try-on any of Jonas Paul Eyewear’s prescription eyeglasses, blue light glasses, and sunglass...