Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗OVME, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Still limited capabilities when booking some appointments. Always inaccurate information when looking at my giftcard and package balances and expiration dates. Huge issue with putting yourself on a waiting list for a facial. When one comes available you’re literally sent over 10 texts and multiple emails every day with the spot available. They don’t give you an option to decline, you must “accept” the option. If you don’t go back into the app and remove yourself you’ll get a ridiculous amount of texts back to back and emails. It’s ridiculous. I removed myself from the waitlist and still keep receiving texts. In 4 days, I received 42 texts about the facial appointment opening and 12 emails. This needs to be resolved ASAP.
The app did not work very well. I had booked with a certain provider months in advance and they changed it to any provider. The old website was better than the app. But even worse. OVME rips you off and doesn’t honor the memberships you pay for so go somewhere else!
My prayers were answered! Now I can schedule appointments cancel appointments and purchase product all in one place. I can also manage my membership and communicate directly with the staff.
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