Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗J.P. Morgan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app was never good and now it has stopped working completely. To make things even worse, the browser version isn’t mobile friendly.
I cannot open app anymore. Tried to update but can’t use it
It WAS working well, but now every time I try to open the app it says “This version is no longer supported, please update app to continue”. I have triple checked but there is no new updates to be installed for the app, and I’m running the latest version of iOS. Fix your app please.
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