Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗J.P. Morgan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Excellent app in general to have on my iPad, particularly to be able to use the Portfolio Analysis tool within the app and add reports to collections.
Love the app, love the information presented... except that this app hardly functions in offline mode. I’m often away from WiFi and don’t have a 4g / LTE connection on my iPad. Being offline from the internet makes the app unusable. I’m better off lugging around a paper copy of the guide for guaranteed workability. I’d dedicate storage to offline functionality if given the option.
Downloaded app. Works great on my iPad. Just make sure your iPad is a 2 or higher. Love the way I can customize the information!
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