Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Van Quang Nguyen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
To advertise this as a "Diary w/ a lock" is technically accurate, yet you have to pay $10 for the lock. That's absurd. As the wife of a Comp Sci/Web Developer/Crypto Miner/code writer; I understand that you have bills to pay. We all do. I expect in-app purchases to be available within any and all apps I purchase. Yet, the phrasing used as the product title line in the App Store leaves one to believe it's a "Diary with a lock", not a "Diary with locking capabilities". If I were to pick up a box in the store that stated "Diary with lock", purchased it, yet found out upon opening it at home that I must go on to the company's website and purchase the lock, well.. the likelihood of the product being pulled off the shelves by the Att. Gen. Would be incredibly high. For those looking for a good diary with a lock included, search Diary Bullet Journal with Lock. The icon is light blue. As for the dev team for this particular app, do yourself a favor and get creative regarding desirable in-app purchases (fonts, stickers, emojis, music, alarms, sharing capabilities - such as when a group of friends spend the day together for a fun occasion - allow them to have the option of sharing their pages with each other regarding that day together - allowing for a great, multi faceted entry with depth. )
I absolutely love this app…instead of writing my worries and stuff on paper so my mom and dad can snoop and look at my stuff I don’t wanna tell them cuz I’ll get in trouble, I live this app but, why the buying stuff. I want a password on my thing so my mom or dad don’t see the days I’ve been having behind there back! And I can’t ask to buy it cuz they are just gonna ask for the password and know what it is and see…so please creator of this app…at least change the password thing it makes no sense…I beg you get rid of the paying for a password thing…thank you…
It’s a pretty good app, I only have one problem. I’m not sure why you have to pay to have a password on your diary. I have a sister that likes to snoop through my phone and if she looks through my diary she’ll see everything I have got to say, (and trust me, it ain’t pretty). She’ll probably tell momma what I’ve been saying and doing, and mom will probably ground be for an entire lifetime. If there were a lock on it then my sister will know not to try to unlock it. I know you get money off of it because people pay for it, but can’t you let the lock be free? If you help me out I will be really really grateful!
Log life events & progress with our journal diary with password app. A convenient, safe, reliable and simple to use mobile diary app to log your daily...
| Name | Price | Type |
|---|---|---|
| Weekly with 3 days trial | $1.99 | Weekly |
| Life Time | $9.99 | One-time |
| Lifetime for FamilyShare | $18.99 | One-time |