Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Red Cross · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was a little hesitant to download the app with the low rating, but reading the reviews I realized that no one had mentioned there’s a separate account for the ebooks portion of ARC. When I received my email to receive my ebook I too was a bit frustrated initially. My Red Cross log in wasn’t working! I have an account! Then I read the email and it explains that you are creating an account for the ARC ebook service. I used the same credentials, and it worked. I downloaded the app and put in the ebook credentials and bam. No issues. Does exactly what it is supposed to do.
Stupid scrolling doesn’t even work
At first i had trouble signing into the APP but after i signed into the website with my credentials it allowed me access into the APP and i downloaded the content so it’s available always even without internet service connection
Accidents and emergencies happen…that’s why you’re taking this class. Now learn on the go with this eBook reader, which puts the American Red Cross co...