Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Anaheim · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is exceptionally intuitive and easy to use to search for next book on your TBR and place holds if needed. I am pleasantly surprised and impressed by the app. Would love for the ability to toggle between different library cards though. For example, to go to my child’s profile to see when books are due and have their library card on my phone as well.
The new app is night and day better. Now join the library collectives that allow more digital content! Thank you.
The Anaheim Public Library app is your connection to the library's services from your iPhone, iPad, or iPod Touch. Check your account, pay fines, rene...