Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tradeblock · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Decent. Future improvements that could make the app better: sorting shoes by size in a collectors closet, the ability to search by trade you’re looking to make (search for off-white Chicago’s, trading for off-white unc) while still trying to prioritize the other person’s preference to move and if your shoe is on their wishlist, some wishlist bugs show up where when making an offer items not on actually on their wishlist show up as being things they want, keeping trade negotiation history in a separate tab in messages for each collector you’re dealing with to prevent accidentally offering the same trade from the past that either of you has already declined, being able to mark multiple size preferences in your profile and possibly having an icon or indicator of which collectors are trading multiple sizes (currently it’s hard to find which collectors have multiple sizes in case it’s easier to offer them trades for size swaps vs seeing collectors that strictly stick to a certain size), being able to go back to where you were in a collectors long list instead of starting from the top again when you exit out of the collector’s personal photos/description of their shoe, adding a yeezy filter in a collector’s closet, being able to see a collector’s brand preferences (some collectors are strictly jordan collectors, some all Nikes but no adidas, some all shoes but no Yeezys, etc)
I’ve completed a few trades now, so I feel I am qualified to share my experience. My first almost trade I had to cancel because my trading partner sent in shoes labeled as new, that were painfully obviously worn. My first actual trade went well, and I was completely satisfied. My second actual trade, everything passed authentication, but when my shoes were delivered, the soles/insoles were not matching (possibly one fake shoe?). I reached out to support who was extremely prompt and responsive, and after a few back and forth a they asked me to return the shoes to them so could reauthenticate. After a few days they agreed to pay out the market value of the shoes to me. Although sad that the shoes weren’t what I was expected, I am grateful for the support and particularly Beth who assisted me in the support process. I do enjoy the app, they’ve made improvements with the chat/mail feature. I recommend before trading that you request photos of the other persons trade, just to rule out the possibility of not receiving what you expected. Many people on the app don’t have the save definition of new/DS that I do. I will continue to use the app thanks to the confidence instilled by the support team.
To be honest I liked the app at first and it was a great idea allowing people who simply just want to trade shoes and not have to buy shoes out right from Goat or Stockx. I quickly discovered that you have a better chance of winning shoes off the SNKRS app, getting struck by lightning, or even winning the lottery then to complete a successful trade on this app. This app is solely for resellers, people who own a sneaker store, or for hype-beast who just want to show off their impressive sneaker collection only two entice people to offer them trades and decline them. The owners of the platform recently did a giveaway on IG live last week and they were rewarding the top trader on the platform with a pair of Union 4’s. Only did they know that that the top trader on their platform is my next door neighbor and he bragged that he is best friends with the owners. And when I called them out on it on their IG live they completed sidestepped the question and blocked me. I’m all about supporting new upcoming businesses, but this is not how you operate a successful business. Sooner or later they’re going to have to adopt the Goat and Stockx philosophy and start factoring in tax on top of their outrageous fees. If you read all the way to the bottom I appreciate you spending the time avoid this app at all cost.
Tradeblock is where serious sneakerheads come to buy, sell, and trade safely and securely. Whether you're a reseller looking for a platform that doesn...