Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗JISANG PARK · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Hi, I recently discovered this game on the App Store, and thought I’d give it a go. After playing for a few minutes, I learned that I really liked this game. So, I went on my phone to see what the game was called, and then proceeded to download it onto my iPad. It’s a good game, the only thing in it that frustrates me is all the ads. I close the app out for two seconds, an ad starts playing from seemingly out of nowhere.
It was super fun and I am enjoying it my honest opinion is that it is an amazing game and I would highly recommend it
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