Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Luma Energy ServCo, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It works simply, in other words, if you don't want to pay, we're going to charge you anyway...because if you press the pay button and leave the option for just a moment, you can no longer pay, and you have to try again, in practical terms, another day when you remember...moreover, it doesn't have options for automatic payments...it has a cool option to see which towns are out of service, but I don't find it practical; since if the power goes out in my house, I'm going to realize it immediately, I don't have to open the app to check 🫤 because it will be obvious to see the neighborhood without power...they should focus the app on more essential and practical things..."
Do the app is as reliable as the power in the Island. This app work intermittent, I do not know if the app outages competes with the power outages but neither is reliable. Every time I have to pay my bill it does not allow me to access the app or the webpage, then my payment register late by a day or 2 an it’s frustrating. I wish I could give this Company as a whole a -0 star because is garbage!!! Horrible service overall, from service in general, call center, and app. Also, I’m writing this in English i hopes someone reads it, because I doubt people in charged of this company is fluent in Spanish! You want my money? Fix the app so I can pay you!!!!
For a company making millions of the backs of Puertoricans and keep raising its rates constantly and a bunch CEO’s with the main one having a salary of 1 million +, you would think that the app at least would be decent. It’s slow, it lacks a lot of functionality, and it forces you to log in every single time. There’s no option to save account or use Face ID to log in. I gave it two stars just because once you actually do log in then you can pay the bill, download pdf and “see outages” at its own slow pace.
Mi LUMA is LUMA Energy’s new customer app. You can register with a residential or commercial account, the last 4 digits of the social security or empl...