Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pet Check Technology · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This was my first time entrusting a pet sitter with my pets. I was very nervous but the app made the experience so much easier. Thanks Nick for the care! We appreciated it
Previous app/version would let me schedule services. Now I have to log on through the browser or on my laptop. App is basically worthless
Introducing the new 2021 PetCheck app for Pet Owners (who have an existing account with a PetCheck pet care provider)! We built the new app to give y...