Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mental Fuel Incorporated · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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I got lucky and I got paired with a counselor who I have good rapport with and I’m so grateful for her support for getting me through some extremely difficult things in my life. Sometimes her responses are sporadic and can go a couple days between but overall she is on point with responding at least once a day. The app itself could use a little work. Messages sometimes get deleted when they don’t send or appear to have been sent (on both our ends). It keeps asking me multiple times a day to accept the new terms & conditions. Overall I’m satisfied but there are some glitches that could be improved on please.
A company that has exactly 7 counsellors and some of them aren’t even taking on new people. The notion that you can choose the right therapist is a lie. Well, you have these few options only. The system did not work. I didn’t receive anything from my matched ‘counsellor’ for days, sometimes for weeks. I have been offered 10+7 days as reimbursement as the whole thing was an embarrassment for the company, really. When I saw the billing date remained the same I complained, pointing out that the free days offer is pointless if the billing date won’t change. I received a written promise on that the free days will be refunded upon cancellation. When after a couple of months, they have disconnected me from my quiet therapist without any explanation, I have decided to cancel. They have not sent the money back for the free days as they promised earlier. After official complaint, they did refund the money. I was happy to let it go. But then, today they sent me an email with 8 paragraphs of typical polite nonsense with one sentence that had a meaning: “ While we cannot offer a refund for the free days, we would like to emphasize our commitment to …” I’m sure I don’t need to explain how frustrating this email felt after trusting this company with my money, that they will help me with my mental health. I told them, they have already sent the money back and pointed out what an embarrassment for them to say no afterwards it is. I didn’t yet, but reader, try Better Health instead.
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