Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Domenico Gonnelli · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
On iPhone when using firestore, unable to see 3 column. Make changes. Not sure if it worth $0.99 when the website is free. Personally needed an app for easier access from phone/iPad.
It’s the same as the website. But I can’t even change the things I need to because it runs off the screen. In browser I can put my phone into landscape to see the fields I need. But here it’s locked in portrait. Waste of $1
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