Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kathleen Gallagher Mody · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Like everyone else has been saying for the last few years don’t work. Crashes soon as you open it not once has it worked for me. Clearly they have no intention of fixing. So I won’t use any of there products from here on out. They have proven to be unreliable. And zero intention of making things correct. I’ll get my 1$ back. Wasted time
1. Cannot use the "Open in" function because it crashes when trying. Would like to send a downloaded video to my gallery.. 2. When playing a video, both the original video and the floating video will play at the same time out of sync and cause issues on the lock screen when you tap on the play button. Should let the original video play first and give us the option to put it in PIP mode manually or auto.
Maybe it's their iPads or iPhones but this works mostly as advertised. Some of the higher bandwidth videos it struggles with. However, that's probably more to do with the fact that it's raining all across the USA and 99% of the population is currently out of work and streaming some form of stupid cat/dog/pig/human tick video (which is what I'm trying to watch as well), while trying to read the latest hopeful deadly cure that the White House has contracted out to the highest bidder, while also trying to carry on multiple FaceTime conversations (31...Aunt Bert is out looking for her cat). Thank you for all your hard work.
Ever find it annoying that you are watching a video on your mobile web browser and are forced to watch it, leaving the app or opening a new tab, or e...