Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Heiner Gerdes · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I close the app and re-open, all my saved work disappears. I have to uninstall and reinstall the app to get my saved work back.
I just started to use this, and I’m not sure I will use it much, but so far it’s pretty cool. Seems to work well when synced between iPhone and iPad via the Apple cloud.
Because I'm thoroughly confused
It was never easier to create notes, sketches, todo lists, reminders or whatever comes to your mind. You can use the Apple Pencil or your fingers to c...
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