Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗JDS Technology Group Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you look at this app’s socials, they claim they are inspiring those who are “sober curious, or not drinking at all”. This couldn’t be further from the truth. I downloaded the app in hopes to introduce my partner to it. He’s recently sober. Well, the first product recommended to me has thc in it, the very thing he’s recently sober from! Featuring products with other substances in them just implies that it’s a replacement for people recovering from alcohol addiction (and I’m guessing that people recovering from alcohol addiction are a huge user base for this app). It’s irresponsible and dangerious to create an app that supposedly caters to sober people and then try to sell them products that have substances in them. This app is just a scam using a marketing strategy to take advantage of people seeking sobriety.
I downloaded this app in hopes that I could quickly select and buy my zero proof alcohol alternatives without going online. Nope! I just get taken to the Better Rhodes site whenever I want to purchase a single item. Dude, I was already going to the site to buy my things, I don’t need an app to direct me there!🤬 If I want to look for alcohol alternatives, I can just google it. I don’t need an app for it!
If you're cutting back on booze, cutting it out, or you never really started, you’ve probably encountered one of two problems: Poor alternatives - yo...