Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗JCDecaux · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s a nice app but it has lack of user friendly. You can skip the ID, but itsn’t mentioned anywhere. The rides could be sorted from low to high prices because tourists usually don’t need more than 1 day. The subscription process it not clear.
The app and service is completely and utterly worthless. You have to make an account and it asks for an “ID number”. It doesn’t say what kind of ID. Drivers license? Learners permit? Passport? Doesn’t say. It doesn’t offer any troubleshooting. No matter what number you put it, it will say it is wrong, so you can’t create an account. Reviews from December of last year give the same issue and the app is never updated. Go rent a bike from a store while in Seville. These bikes are basically sitting on the street for show.
When choosing the subscription, choose the ~€3 euro one for a 24h ride. This will allow you to rent the bike for 24h only to use in 30 min chunks or else you’ll get charged €1 per extra 30 min. Plan your route and make sure you’re always a few min away from your next stop (extra tip: look if there’s parking for your bike) it usually says 8/10 so there’s 2 parking spots left, I found a few that were full and I had to search for a further one that made my trip longer than 30 min therefore I got charged. Otherwise, it’s super simple to use, park and rent. Make sure that you check your parking is completed. You can check on “my journeys” if it matches your end time.
SEVICI, we are a bike rental service in the city of Seville. We have more than 2600 bikes and 261 stations distributed throughout all the city. With...