Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Active Network, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I know that I want to reserve time to lap swim, but this app is incredibly not intuitive. I’ve spent 2 minutes with it and can’t figure out anything. You’re supposed to know how to use and app within the first 20 seconds. It leads you to different places that seem to be for the same thing with a totally different GUI. I’m a UX designer, call me. This seems like a non functional first draft build that presents what things COULD look like. Should not have launched this yet, it’s totally not ready and is only going to turn people off from using it.
Not intuitive, poorly designed. First, I had to use the instructions link on the website to figure out how to schedule a lap swim time. I have designed and tested apps and couldn’t figure this one out. Then, I selected a time with 7 spots open and received a message “Sorry, this time is no longer available”. Tried another slot with 8 spots available and received the same message. You can’t book spot via the web, so what’s a swimmer to do???
I made reservations for the pool for a few days—did this on my laptop—but when I log in same account on this app, it doesn’t actually show my reservations. For that matter, I can’t find my reservations anywhere online. I guess they have them???
With this app, you can: on the Home tab, view a center’s operating hours, manage your reservations and open your membership barcodes. on the Schedule...