Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Active Network, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app overall is great for finding races nearby, or in other cities you wish to run in. My only complaints are the virtual runs that are listed as actual races-they should remain in the virtual category. Also, I wish it included all races in that area, aside from those registered with Active. I'll go through the app and then go on another website to see which ones are not listed. It would be easier if it was all in one place
I was doing my race calendar, and registering on this app, but things so not show up in the list right away. So using the list of upcoming in the app Les me to believe I hadn't registered yet for one of my events. Because of this I registered again. Then both registrations showed up in the list. I've been fruitlessly contacting both Active as well as the race director to get one registration cancelled and refunded. So far it's been a week and no reply. Hope I'm not stuck paying double because of the lag in displaying my upcoming. Aside from that, it's convenient that most every race can be registered here, even using my Rock N Roll Series Tour Pass. That was surprisingly nice and easy.
Just looking at application as I would normally do this from a desktop. Nice seeing event, but it would be nice to filter better. I am not looking for events for kids and the majority of the ones I saw were for kids. Also, I imagine it would be nice to search for kid only events. For running, it would be nice to break down trail versus road, (there are at least 4 running categories and walking) also it may be nice to break down race size. I saw many mis-matches, cycling - mountain biking events (why waste it with 2 categories) and there is a category for mountain biking, 10Ks listed under 5ks, I imagine this is discouraging to someone new to working out and racing.
Use the ACTIVE app to find local activities, read and share health & fitness articles, and get special offers. Search through thousands of activitie...