Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LI ZHIHUI · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a passable calligraphy practice app. However, from the first Preview video, what I thought I was getting was an app that showed you how each character is to be written with a brush pen, specifically the entry and exit of each stroke with the brush tip, in order to generate the characteristic shapes and contours of classic Chinese calligraphy. If there as an app that did that, and with a modern user interface, I would pay $10-20, depending on how complete the character library.
I really like that you can see many different writing styles of a certain kanji, there's decent brushes to play with and different guides, but the interface ultimately makes it unbearable to use. - The brush and kanji settings cover and obscure each other, at least on ipad. - You have to click the same button a bunch of times to cycle through some of the options / make certain settings appear, totally breaks the flow. - No double tap undo. Only a clear all button. If the UI is fixed it would be useful.
Calligraphy is a visual art, expressive art related to writing and Kanji. Ancient Chinese calligraphy style is the most popular. Do you want try call...