Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗P. UNG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After watching Emily in Paris, I wanted to see all the locations located in Paris. This app was perfect for it! I’ve seen some of these location, however when I fly to Paris again, I’m definitely using this app to guide me to them for great photoshoot locations!
Emily loves Paris and maybe you too. Find out all the places of the famous series Emily in Paris With this app, you will find on a map all the places...