Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Andrey Charikov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The worst app. Never got to use it because it never stopped downloading every time I opened up the app.
Useless App Never works doesn’t even show a single wallpaper
Cool all with a lot of wallpapers. Very colorful and bright
WallTop is smart too, the more you like, the more it learns the sort of wallpapers you like and that has an impact on the wallpaper it will present to...