Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aetrex Worldwide, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Took 3 tries to get it to work. The foot position they require is tricky. Gave it 2 stars for giving me a result thats not obviously terrible after 3 tries. Loss of stars because I cant trust the result and it took too many attempts. I wear 9.5 EE or 10D. It gave me 8.5E. Normally you add 0.5 to Brannock length so it is 0.5 size off my typical shoe size. I cant recall ever squeezing into a size 9. Width measurement looks right. I think most people would use this app to get a Brannock measurement for an online shoe order. We all know our shoe size. So is this app more trustworthy than just looking up your current shoe size in a Brannock table? No it is not more trustworthy. You cant look at the result and trust it. You dont know if you made a mistake or the app did or both. You need a trusted measurement to calibrate against... which is a Brannock device...which none of us have. Note: The concern about security and privacy is strange. Just use anything shaped like a credit card. I used my bus pass. Or tape over your credit card. Or trace your card onto paper.
The app is stupid. I had to contort my body to the most awkward position where I was in constant fear of falling over because of the angle I had to contort my back to get the scammer to recognize my feet. And then the result was literally 4 sizes smaller than my actual foot size. 0 stars. Go back to the developing board.
Gives a pretty good approximation for length. Width calculations seem to be off a little bit though. I measure 4E on the brannock but the app inconsistently gives me 3E or 2E.
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