Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Co-operative Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve many banking accounts that have banking apps. The Coop is far easier to navigate and clear to use and fit for purpose.
I have two serious gripes, neither of which would be necessary if the developer had actually paid a batch of invoices. After paying each invoice, the system asks how was it for you - and when you give feedback it is ignored. This has been going on for weeks now The other is the ridiculous insistence on asking what a payment is for - then not having a category for salaries or HMRC A complete waste of time. The desktop version doesn’t require it and despite repeated requests I have never been given any justification for it
Finally you are able to search back further than the current month and for individual transactions, however doesn’t always work with recipient name for payments but by the reference which is awkward if you pay the same recipient with different references. Still annoying that I can pay a bill on Friday night or Saturday which I need to be listed as Friday or Saturday (the date I actually pay it) to match my accounts and receipts but it constantly changes the date to Monday so it looks like the transaction is the following week so really difficult to complete accounts using statements. Not good enough Co-op. My other apps may list the transaction as pending initially but always list the date transaction was actually made on my statements.
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