Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Lubbock · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app’s "submit a report/request" isn’t very effective. It's apparent they close out the tickets before there is any resolution or follow-up.
Very useful!
Great way to finally report pot holes efficiently!
MyLBK app allows you to connect with your city right at your fingertips. Pesky pothole? Damaged street sign? Standing water? The MyLBK app makes it e...