Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Back Up Trust · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Such a great app for new wheelchair users - or those who want to improve their existing skills. And includes links to their other services too.
What a fab app - it’s not only got a course of videos for manual and powered wheelchair skills but links to their other brilliant services like mentoring and Connect too!
Thank you so much back up team! Such a simple app to use that contains so much information and helpful tips to new Wheelchiar users. Also some brilliant fitness videos.
At Back Up we know that getting around as a wheelchair user can be daunting. This is especially true when learning new techniques for the first time....