Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Favorite Fishing USA, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I too do not agree with their tiered warranty to “sign up” to use the app. You can create a free account on their web site. The login for the web site does work for the app. This app crashes every time I use it.
They have their five points of benefits to joining and using this app such as lifetime warranty, free quarterly gifts, discounted purchases, etc. What they don’t mention in those bullet points is that it costs $99.99 per month to have those benefits. This is a poor deal at best, if not a full blown ripoff. My favorite rod and reel combo cost me $70. How does paying $100 per month give me a lifetime warranty? I could buy a couple new rods every other month and it would be cheaper. Bottom line is this app is all marketing wank and no real value. Seeing something like this causes me to question what I pay for Favorites products as I’m willing to bet they use a similar structure to price their products as they do their subscriptions. I do like my Favorite bait/spin cast combo rod and reel but am left feeling weary of spending my money on them.
Some of the benefits to joining the Favorite Army: - Exclusive access to Pre-Launch products - Quarterly gifts of Favorite Fishing products - Lifetim...