Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Endowus Technologies Pte. Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The most innovative and comprehensive wealth platform, especially for professionals who are not the typical private banking clients. Great investment products access to institutional investors.
Easy to navigate and use. 3 points for improvement. 1) Font size too small, very tiring on the eyes. Should have an option to increase font. 2) Performance should have an option to include it net of fees. 3) Grouping of investments is only via date or alphabetical order. Should enable user customised reordering or grouping of investments,
If you choose not to use their “advisor” service, they not going to give you any protection etc… I don’t have such big warning from the competitor StashAway. Don’t bother to get this app, use Safari will do. More privacy for you, knowing they won’t be in the background tracking you, with this cheap web app. I tried to switch screen to find my account number, all details I’ve entered have to retype when I switch back!!! I’ve more confident with StashAway than this one, the person behind this company prolly has more knowledge with his Maserati than using an iPhone.
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