Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Volodymyr Oliennikov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I loved the Pro app until I sold my old phone and changed Apple ID’s. Now I can’t get anyone to reply back to me to see if I can transfer that account to my new Apple ID. So now I would have to worm anyone purchasing apps to make sure they don’t change Apple IDs because the maker of said app doesn’t reply to messages.
Great app. Can only do 2 reports apparently. Now it’s locked up and tries to force me to pay for premium.
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