Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Haroon Mehmood · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
LITERALLY WAY TOO MANY ADS FOR NO REASON. AFTER EACH THING YOU DO THERES AN AD RIGHT AFTER IT ITS RIDICULOUS
Ads before you can even start playing the game. Immediately deleted the game. At least let me see if it’s a decent game before bombarding me with ads
It is a bad game because you have to watch a ad every level
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