Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Be Well Plan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Have downloaded the app three times and wach time I try to log in it crashes and just displays s white screen.
Downloaded this app after going to a Be Well program. Thought it looked great. Downloaded it 3months ago and it still does not let me login in to access the app. It just keeps bugging and remaining on the yellow page with the logo and doesn’t progress any further. Frustrating as I’ve been keen to try this app.
Mental health is a big issue nowadays, the team at SAHMRI is helping people improving their mental health by providing educational material and a personal strategy.
The Be Well Plan app allows you to create your own evidence-based wellbeing plan, based on the latest scientific research. Watch video tutorials that...