Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Samira Sadeghi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m a graphic designer and this app is very useful to improve my work.
Some colors seem to be darker than normal in non optimal lighting, it’d be nice to be able to turn on flash while picking colors to get a more representative color!
I think this is a cool app but I have a couple ideas. I feel like you should allow for more then 4 colors for a swatch. And while on the topic of swatches it would be cool if you were allowed to name them to allow me to search for a search not only based on a color but on a name.
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