Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Philip Tenteromano · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Got some great pictures
The surfoto app clearly has a great vision that combines photography, social media, and surfing. Excited to be apart of this online community
I’ve been surfing my whole life and have always wanted some way to get photos from all the photographers I see there without having to chase them down. So smooth and easy to use.
Surfers, do you have trouble linking up with the photographer who was at the beach while you were crushing barrels? Photographers, do you want your...