Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michael Barasch · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the idea of the video profile. It really allows the person’s personality to shine, and the best part is... there’s no catfishing allowed!! It’s definitely a unique experience.
So happy I came across this app! I feel like I’m meeting people organically. It is so simple compared to other dating apps. Especially in these times since it feels like some sense of normalcy of meeting in person.
This app is super fun super simple, It feels almost like meeting in person pre-COVID. Actual dating, digitally...It really does feel like the way you meet in person . I love it!!
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| Name | Price | Type |
|---|---|---|
| Good Value | $38.99 | One-time |
| Great Value | $59.99 | One-time |
| Best Value | $99.99 | One-time |