Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Adnan Sheikh · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Well I thought this was going to be good but the flash cards are all blank, I wrote to let them know that there was an issue a couple weeks ago and never got a response. Also some of the answer choices are long and you cannot read it in it’s entirety then you are guessing. And another thing is when I was answering some questions were referencing other questions that you may not have had yet and cannot see so you can’t answer the question with all of the information so it’s just guessing at that point again. All in all great concept but needs A LOT of work.
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