Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Metrolinx · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So, wait. Let me get this right. This app and the presto app are both run by presto. Ok. But I can’t transfer my bus pass from the presto app into the presto e-ticket app? Now, how does that make any sense at all? Why even do all this nonsense extra app stuff and not just let us add bus passes/tickets into our phone’s wallets???? It’s 2022, not 2014, let’s go pick up the pace please.
Usually love this app but the past week payment is now working with any type of card I use
Just needed a 1 week ride while my car was in the garage. Couldn’t keep scrounging around for loose change, and the local store stopped selling bus tickets, so had to purchase E-tickets. Was a bit leery but am happy with the App. Works well (once I got the hang of it)
PRESTO E-Tickets, a new convenient and touchless way to pay your transit fare, are now available for Durham Region Transit (DRT), Hamilton Street Rail...