Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Haroon Mehmood · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like it but not to much sorry im just saying my town is better
This game should be stop I don’t even get to have the wedding it is so stupid it’s not even that fun it just looks fun it’s so stupid nobody even downloaded this app is stupid it should be deleted like right now the stupid stupid app
It’s not that fun you don’t even get to have the wedding
You’re invited to a town pretend wedding party, let’s join my town party! Imagine a pretend town wedding home where your little ones can interact with...