Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The A.T. Guide · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The good: Beautiful maps and tons of waypoint info on the trail and trail towns. Nice to be able to download PDF’s for offline use or print if you want a hard copy to take with you. The bad: constantly crashes, slow to respond to taps, when logging hikes many of the pages mileage points are not able to be marked or it marks a point higher on the page. The main reason I wanted to use the app was to log my section hikes. Without this function working you might as well use a PDF viewer rather than this app.
I love the paper version of the AT guide and I’ve used it for years. I am thinking about getting the PDF version for my phone, but it’s requiring that I set up yet another user ID and password. I have so many already, is there a way to purchase this and use it without having to go to that extra step. Thanks a lot.
This is hands down, the best Guide to the Appalachian Trail. I’m a section hiker and use this to collect intel on what I can expect to find on my route. It has not failed me yet. And now that they released this app, its one last thing to weigh down my pack. Physical book stays home from now on! Thank you!!!
Since 2010, The A.T. Guide®, a.k.a. “The Awol Guide,” has been the guidebook of choice for hikes of any length on the Appalachian Trail. The book cont...