Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗UpMenu · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It used to work perfectly. Now it takes your order but won’t submit and pay.
Great local pizza, delicious salad and Calzones too. Highly recommend!
No option to modify any of the food. Couldn’t take anything off of the sandwiches. Very disappointing app and very disappointed with the food. Not worth it. Definitely wouldn’t recommend.
Order online in Michelangelo University App also allows: -see actual menu and promotions -delivery costs -restaurant working hours -orders history -a...