Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗UpMenu · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love mulberry’s and the app is so easy to manage
Much improved over the old version. Wish there was a way to have favorites or previous orders saved.
I really like the idea behind this all, but Up Menu’s app is pretty buggy with the latest version of iOS. In order to get menu items to load I have to tap on a menu item, then tap on my cart, then the sheet for the menu item appears. Other issues include - increasing quantities is only working from the cart and autofill doesn’t work in the cart for addresses or password generation. Cool idea, but this vendor’s platform is super glitchy.
Order online in Mulberry's Market App also allows: -see actual menu and promotions -delivery costs -restaurant working hours -orders history -and many...