Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗England and Wales Cricket Board Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The biggest issue when using the app is that it turns your phone screen brightness all the way up, when clicking on the ticket (which is normal for a ticket app) - BUT..doesn’t turn it down again once you exit. (Not normal and not something the user should have to do manually) The app has had an update (July 12th 2023) since first using, and the problem still exists.
Very poor layout in the App… difficult to follow
The official app for The Hundred is here. With access to your tickets alongside the latest scores and highlights, it’s the best way to keep up to date...