Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗412 FOOD RESCUE INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This could revolutionize how we address food insecurity. Love the concept, want to see it everywhere
Makes saving food so easy, and honestly fun
I downloaded the app. What first comes up after selecting if you want to help is a drop-down menu for your region. The two bottom selections on the drop down menu fall behind the green NEXT field. Therefore, neither of these options can be selected. The region drop down menu does not appear to scroll though it needs to be able to. I could get nowhere on this app due to this problem.
Up to 40% of food goes to waste, while 1 in 7 individuals is experiencing food insecurity. Join a nationwide movement to combat food waste and hunger...