Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ainbr, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Lots of potential with this app but right now its useless and will probably uninstall. 1) unstable and constantly hangs or just crashes. Hard to even back out of whatever place you navigate to. 2) the “hunting locations” have reports over a year old which in the rare whiskey hunting game, is completely useless. The fact that some rando spotted a Yamazaki in June 2021 at some random liquor store is literally not useful. This can only work if it the app generates a massive amount of frequent volume which means you need thousands of users (maybe millions) who will constantly be engaging with app. But this also presents another issue: what incentive do i have to contribute to rare whiskey sightings? Tons of work with zero upside for me.
Ainbr Team - This application is a great idea and I’m excited to see it evolve over time. I’m interested in being involved in providing consistent feedback or testing as new versions come out. Is there a way to provide feedback on a more consistent basis than a review in the App Store? Please let me know, id love to help!
I like the idea. But to also think that you are going to find rare bourbon that isn’t at secondary market prices because someone puts it on an app is a little crazy. Stores don’t have problems selling allocated products. That’s why they are allocated. Anyway. The app. The msrp section is nice, the auto populated links to reviews are awesome. The search function for actual bottles never worked for me with common things such as Buffalo trace, baby saz, etc. The app never stopped loading on the likes of warehouse C. If you’re looking for a decent amount of data about new brands while looking at options in the store, then this is decent. If you’re looking for any more than that then this won’t deliver.
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