Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EDJN · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I get the idea behind this app, but I don’t get why it has to be an app. This training, already forced upon students, shouldn’t force them to download an app, create an account, and essentially make this a part of their life. This training also ignores the possibility that a student might not have a phone or other device, and no alternatives were provided.
The fact I have to download an app in order to do the training on my computer is an inconvenience. The fact that there are words I have to memorize due to “privacy” is ridiculous since I have to be sharing my information anyway. Why is this app trying to make itself “secure?” Just make it accessible online and not through an app. I’m deleting it once I make the account.
You could do so many things to get the point across but forcing students to watch 10 minutes videos and answer questions it’s pointless. This will teach nothing because of how long and tiresome this is. Students wont listen and will find a way to cheat this system. Also if a school is forcing a app that only has 7 reviews that are all bad then I feel like that is self explanatory 🤷🏻
The Student Ally Application empowers students to take a more active role in their personal safety and community wellbeing. The Student Ally System i...