Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zplay (Beijing) Info. Tech. Co.,Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a great stress reliever. A simple, fun, sorting game without the clock, I’ve found myself playing everyday. The graphics and movement of the items are spot on perfect. The basketballs and beach balls actually spin around in the bins. The movement of the items looks so realistic. But, the obligatory drawback - the words that pop up in center of game are so annoying and unnecessary and really detract from the fun of the game. More so than the silly flying key and power ups, which I understand sort of, although I paid for ad free and still need to dodge these. Also, I see something is “coming soon” ….hopefully we’ll be able to trade in objects we don’t want for ones we do…? That’d be a nice addition to the game. All in all, a really fun and enjoyable game that doesn’t require speed, logic, or much thought at all. A few tweaks and it’d be a 5+ star game.
Im deleting this game because every single level there is a big coin with wings that flys around your playing board. It will eventually go away after several seconds, and then another big circle with a cartoon bomb appears and covers a quarter of your playing board! This also will disappear after several seconds. Alternatively you can click the flying coin and cartoon bomb to make them go away, but they will trigger an immediate video ad that lasts 15-30 seconds in my experience. It is super frustrating to try to clear the board when these icons keep flying around and covering the board. More than once I couldn’t get to missing piece I needed because these were in the way and I had to wait for them to go away. I also never figured out what the money you save up for is for. Doesn’t seem like you save up for anything that is worth it. Only thing I noticed was a small store with some objects like a pizza or duck or some different color balls. Not sure what use they are in the game. Doesn’t feel like you are working towards any real goals.
Seriously. Too many ads, and the constant pop ups on the side during gameplay offering a bomb or magnet or whatever in exchange for watching an ad are so annoying. They cover pieces I’m trying to sort and interrupt me even if I don’t watch the ad—the placement is just too intrusive. I also just didn’t enjoy the game, even when there weren’t ads. There didn’t seem to be any goals or challenges, even small ones, unless you include saving up for a new piece to sort. There was never anything new or challenging in any way. I have a similar game that does optional tournaments to compete against other players to win boosters and keeps track of your ranking worldwide and in your country (based on how many levels you complete), so there’s some sense of progress, even though it’s a similarly repetitive game otherwise. Maybe something like that would help this app. That and cutting back on the ads a bit. But right now it’s boring and frustrating, so two stars. Two because despite its flaws the graphics in this app are well done and it’s very easy to learn to play without needing a tutorial.
As Simple as it can be! Sort'n fill the corrects objects into the specified boxes! If you like Sorting and Organizing then you'll love Sort'n Fill!...
| Name | Price | Type |
|---|---|---|
| Special Pack | $1.99 | One-time |
| Starter Pack | $1.99 | One-time |
| Coin Pack 1 | $1.99 | One-time |
| Super Move | $2.99 | One-time |
| Remove Ads | $2.99 | One-time |
| Unlimited Sale | $3.99 | One-time |
| Coin Pack 2 | $9.99 | One-time |
| Battle Pass | $11.99 | One-time |
| Beginner Pack | $11.99 | One-time |
| Coin Pack 5 | $69.99 | One-time |